Review: Freshaire Choice Paint from The Home Depot

Review: Freshaire Choice Paint from The Home Depot

Jonathan B.
May 28, 2008

As we mentioned yesterday, we're in the middle of a painting project using Freshaire Choice paint. (That's Home Depot's new zero-VOC paint.) So, what do we think?

The bottom line is that it's good, but there are better zero-VOC options. The biggest problem is the consistency of the paint: in some ways, it's similar to silly putty. In the can, it seems thick. But pick it up with a brush or a roller and it wants to head straight for the floor; you'll want to use a good dropcloth and have plenty of rags on hand. Applying a generous coat, like you can with Benjamin Moore's Aura, means you will be confronting a wall full of sags and drips that develop about 20 minutes after you apply the paint—just enough time that the paint around the problem will have dried, making it difficult to correct the problem. We were using a high-quality Purdy roller and brush and did not see a similar spatter or drip problem with the Ralph Lauren paint our client selected for the ceiling.

The oddest thing about Freshaire Choice is the odor. It definitely has one, but the label is right; it's not a chemical smell. To the contrary, it smells almost exactly like Play-Doh. Pure chance, or a clever trick that brings you back to early childhood memories of using a safe and trusted creative toy?

The colors are good, despite the heavy-handed names: we're using "Joshua Tree," a grey-green, and there's a warm beige called "Amber Waves." The coverage is good, though we're wondering how it would do with strong reds.

What do you think about Freshaire Choice paint?

illustration: from an image by danzo08 via

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