Sara’s Serene & Sophisticated Home

updated Dec 19, 2019
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Name: Sara Goff
Location: Pacific Heights, San Francisco, California
Size: 1200 square feet
Years lived in: 6 — rented

Creating an environment conducive to rest and rejuvenation was key in Sara’s decorating process. From her soothing color palette to her impressive lack of clutter, she is all about keeping things simple and organized. For Sara, life is crazy enough on its own, so designing a space that fostered a feeling of calm was crucial.

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My love for the ocean and the mountains has inspired my design aesthetic. I find these places to be relaxing, dreamy, and airy. I also find that I am the most at peace in these places. Both are various shades of blue and gray, which I think translates well to my apartment. – Sara

When Sara moved into her place she had mostly dark mahogany furniture. Over the years her aesthetic evolved as she slowly started replacing the dark wood with light shades to soften up her space.

Sara’s been lucky enough to be in a rent controlled apartment for over six years, and her spacious flat is the kind of place many would envy. Full of great natural light, it works for everything from curling up on her bed with her laptop to making breakfast with her boyfriend and relaxing in the sunny living room. While many city dwellers struggle for storage space, Sara has four walk-in closets. But despite the more than adequate storage space, she’s all about paring down and making sure everything serves a purpose.

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Apartment Therapy Survey:

My Style: Traditional, Rustic, Elegant.

Inspiration: Elle Decor, Lonny Mag, Domino.

Favorite Element: I like that my apartment feels like home. It’s the place I feel most at peace.

Biggest Challenge: Making sure everything flows and doesn’t compete.

What Friends Say: How long have you lived here? How did you find this place? If you ever move, I call first dibs.

Biggest Embarrassment: Not hanging photos I framed two or three years ago.

Proudest DIY: Painting the apartment in shades of blue and gray.

Biggest Indulgence: William Sonoma Home white linen bed.

Best Advice: Focus on one thing that you can’t live without and build around it.

Dream Sources: Oly Studio, ABC Carpet, Aiden Gray, Candice Olson

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Resources of Note:


    • Benjamin Moore: Pikes Peak Gray (Living Room)
    • Benjamin Moore: Chelsea Gray (Dining Room)



    • Couch: Williams Sonoma Home
    • Chairs: Restoration Hardware
    • Coffee Table: Purchased from a friend when she was moving to NY
    • Side Table: Jonathan Adler
    Console Table: William Sonoma Home
    • Rug: William Sonoma Home
    • Chandelier: Alameda Flea Market
    • Frames: Photograph & Frame
    • Photos: 20×200, Etsy
    • Mirror: Alameda Flea Market


    • Table: Restoration Hardware
    • Console: Restoration Hardware
    • Chairs: Aiden Gray
    • Armoire: Ethan Allen
    • Pendant Light: Wynne Alex
    • Shelf: Hand Made
    • Rug: Graduation gift from my dad
    • Frames: Pottery Barn


    • Tall Drawer: Design within Reach
    • Table: West Elm
    • Soap: Savon de Marseille Extra Pur


    • Bed: William Sonoma Home
    • Side Tables: Pottery Barn
    • Lamp: Pottery Barn
    • Loveseat: Pottery Barn
    • Bedding: William Sonoma Home
    • Rug: William Sonoma Home
    • Frames: Photograph & Frame
    • Photos: 20×200, Christian Chaize Series


    • Table: Pottery Barn
    • Soap: Savon de Marseille Extra Pur
    • Frames: Photograph & Frame

(Image credit: Apartment Therapy)

Thanks, Sara!

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