Selling in Seattle: How to Sell a Condo vs. a House

published May 31, 2015

This post is part of a series exploring stories of success selling homes in Seattle.

(Image credit: Coldwell Banker Real Estate LLC)

Kelly bought her first home when she was 19. Back then, she was a college student at Georgia State. She rented out four bedrooms to friends, offsetting the cost of the house, and when she sold, she made a profit. Now Kelly is 31 and ready to sell her luxury condo in the heart of Seattle. In this week’s installment of Selling in Seattle, we’ll get a peek inside her famous luxury tower, and we’ll see what Kelly found out about the difference between selling a condo and selling a house.

(Image credit: Coldwell Banker Real Estate LLC)

Kelly and her husband Chad have been enjoying this amazing view from their home in The Escala, a building that has become famous in the city not only for its stunning vistas, but also because it was the home of the fictional lead character of the book and movie, Fifty Shades of Grey.

Despite this exciting notoriety – not to mention those views – Kelly and Chad were ready for a change. They wanted to buy a new home on Seattle’s waterfront for easy access to their boat, so they decided to sell their swanky Escala digs.

(Image credit: Coldwell Banker Real Estate LLC)

Kelly has considerable real estate experience, but she quickly learned that selling a condo can be very different from selling a house. She looked to Team Franz + Joe of Coldwell Banker Bain to give her expert guidance in marketing her apartment.

One of the best pieces of advice Franz + Joe gave Kelly and Chad was to focus on the ease of ownership with a condo. While you might trade off solitude or even square footage, you often gain amenities and perks that can make condo living easier than living in a house. Buyers will never have to rake leaves, shovel snow or fix the roof themselves as long as they keep their condos.

Emphasizing the benefits of living in Kelly’s condo wasn’t a stretch; The Escala boasts insane building amenities, including a state-of-the-art fitness center, spa, banquet facility and bar, commercial kitchen, wine cave, private dining room for 12, theater, and even a dog lounge.

Here’s a peek into Kelly’s condo, with its soaring views over Seattle:

Have you ever sold a condo? What about a home that had cultural significance to it? Did it make it more challenging than selling a traditional house, or was it the opposite?

We want to hear from you in the comments! And for more condo advice from Team Franz + Joe, go to