Seventh Generation: Interview with Jeffrey Hollender

Seventh Generation: Interview with Jeffrey Hollender

Cambria Bold
Apr 16, 2009

Recently The New York Times chatted with Seventh Generation's President and CEO, Jeffrey Hollender, to ask him about the revolutionary company. From their humble beginnings as a small Vermont company making nontoxic cleaners over two decades ago, Seventh Generation has grown to be a leader in the green movement. Jeffrey Hollender shares what he thinks makes his company different from all the other green cleaners on the market...

A few points of interest include his admission that their automatic dishwasher gel is not as effective as it should be, and the reason why they don't participate in the E.P.A's Design For the Environment Program. (Their standards are actually more stringent than the E.P.A's, and they don't want consumers comparing their products with another product that holds the same seal, when that product doesn't meet their own standards.)

Read the whole article at The New York Times' website.

Image via Flickr member No Sequel licensed under Creative Commons. (Seventh Generation logo added separately.)

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