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Sherwin-Williams’ 2023 Color of the Year Is Grounding, Restful, and a Shade All Neutral Lovers Can Get Behind

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Danielle BlundellExecutive Director of Home at Apartment Therapy
Danielle BlundellExecutive Director of Home at Apartment Therapy
As Apartment Therapy's Executive Home Director, I head up our decorating, trends, and designer coverage. I studied Media Studies at UVa and Journalism at Columbia and have worked in media for more than a decade. I love homes, heels, the history of art, and hockey — but not necessarily in that order.
published Sep 20, 2022
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various bright colored paints in different sizes shot overhead. a can opener and a stirring stick in photo
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Credit: Sarah Crowley

When you work in home design and the Color of the Year announcements start rolling in, the excitement is like what the Super Bowl for the sports world. There’s so much anticipation leading up to each big paint brand’s selection, especially because they influence home decor trends. Well, today Sherwin-Williams announced Redend Point (SW-9081) as their their 2023 Color of the Year, and this warm blushy-beige might be just the palette cleanser many are craving to hit reset and refresh in their homes, as the world opens back up for business.

“Redend Point was inspired by the idea of finding beauty beyond ourselves,” says Sue Wadden, director of color marketing at Sherwin-Williams in a press release about the shade. “It is a heartening hue that invites compassion and connection into any space.”

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Credit: Courtesy of Sherwin-Williams
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Wadden sees the color as a great option for both interiors and exteriors, considering the fact that this grounding neutral that can play with lots of different companion colors. “Redend Point embodies the idea of a destination worth moving toward, igniting the spirit of discovery and inspiring deeper connections with others throughout the world,” she elaborates. Personally, I’m likening this color to universally flattering effect

Pinky undertones are part of what make this color so enveloping and easy to decorate with, says Wadden. “Build on its earthiness by utilizing the hue alongside natural-looking textiles and wood accents or create a desert oasis by layering terracotta shades and clay materials.” Because Redend Point’s a shade derived from nature, it reads as relaxing and calming the way greens — like Sherwin-Williams’ 2022 COTY, Evergreen Fog (SW—9130), for example — also do. That’s why Wadden can see this hue being particularly apt for bedrooms and lounge areas like the living room, among other kick-back or self-care spaces in a given home.

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