Shoppable Walls: The Future?

Shoppable Walls: The Future?

Julienne Lin
Feb 27, 2012

Remember when we observed a grocery-buying concept in Korea where busy commuters could buy their groceries in the subway stations by pointing their phones at illustrations of veggies and meat? With a snap of their phones, they could have the week's worth of groceries purchased and waiting at their door when they got home. Well, this new concept has now hit New York and just may be of great service for those who can't find time to buy beauty products - (guilty).

Glamour is calling their virtual beauty apothecary a "shoppable wall" which is set up near the Standard Hotel in Manhattan. The wall is equipped with virtual images from brands like Elizabeth Arden, Versace and John Frieda. The images are equipped with 2D barcodes which users can use an app on their smartphone to scan and purchase.

Just like the groceries in Korea, these products are later delivered to the buyer's home. What do you guys think of the increasing number of buying experiences turning virtual? Would you start purchasing virtual items on the go from this a hybrid of online and physical shopping?

(Images: 1. AdAge)

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