AT Europe: London - VV Rouleaux Shop

AT Europe: London - VV Rouleaux Shop

Kristin Hohenadel
Sep 12, 2007

Devoted to passementerie (the French term for ornamental trimmings), VV Rouleaux is the ultimate resource for embellishing home accessories and furnishings (as well as your wardrobe)...

With locations in London and Newcastle (and a fantastic shop in Glasgow), VV Rouleaux stocks more than 5000 articles sourced internationally. Owner Annabel Lewis' stores have become a go-to destination for stylists, decorators and DIYers wanting to personalize their decor.

Visitors have been known to lose whole afternoons exploring the DIY-inspiring treasure trove of quality lace, tassels, fringe, buttons, bobbles, braids, pompoms, millinery feathers, tie-backs, beaded trimmings, handpainted silk flowers and ribbons in everything from country check to fake leather or snakeskin.

VV Rouleaux's tartan ribbon or silk flower brooches can be as easily pinned to sofa or bed cushions as jacket lapels, and the store offers whimsical bespoke upholstery -- armchairs covered in multicolored tartan or a row of old movie seats in deep-buttoned antique velvet. It's a wonderful source for Christmas decorations and decorating ideas. Mail ordering is possible but a bit complicated.

- Kristin Hohenadel blogging from rue Vieille du Temple, Paris, France. She can be reached at kristinh @ apartmenttherapy . com

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