Design Story: A New Flash Sale Site for Home Decor

Design Story: A New Flash Sale Site for Home Decor

Sarah Coffey
Jan 4, 2011

Do you use Gilt Groupe and Rue La La to shop for discounted stuff? Here's a newcomer to add to the growing list of sale sites. Design Story launched in 2010, and it differentiates itself from the pack by focusing on modern furnishings and housewares, much of it from Finland.

Founders Mia and Inka were born and raised in Helsinki, where Design Story maintains an "innovation hub." Sales, however, are based out of San Francisco, California.

Like most sales sites, Design Story offers free membership and sends out weekly emails full of exclusive offers, limited and special editions, and designer discounts. Products in these "flash sales" are available for a limited amount of time — in this case one week or until the product sells out, whichever comes first.

Brands in their sale rotation include (shown above, in order) Offi, Brands Scandinavia, Flip and Tumble, Millworks, Studiopatro, Young Finns, Royal VKB, Modern Playhouse, Artek, and The Utility Collective.

• RELATED: 10 Home Decor Private Sale Sites

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