Elmwood Village Fabrics

Elmwood Village Fabrics

Troy Seidman
Dec 14, 2010

Store History

  • Founded: 2004

Elmwood Village Fabrics' tag line is "set aside your notion of the typical fabric store". There could be a second line about one's expectations on where a gem of a store like this is located — New York City's East Village? Toronto's Leslieville? London's Notting Hill? Nope! Buffalo.

Since April of 2004, Sandy Hertel, the gregarious owner of Elmwood Village Fabrics, has not only sold an incredible selection of vibrant, chic and well-chosen fabrics but has also encouraged and supported her customers in their decor and sewing projects. (While I was impressed by her inventory, I was in awe of her patience and willingness to help customers overcome challenges on everything from thread to button selection!)

Her shop stocks an impressive (and well-organized) selection of printed cottons intended for both home decor or other craft/fashion projects. Marimekko and Amy Butler Designs (including patterns) are essential elements of Elmwood Village Fabrics' offerings. However Sandy does seek other smaller fabric collections from specialized vendors who don't focus on the chain stores. After a few minutes of glancing at her amazing range of patterns, it is surprising that companies such as Diane von Furstenburg, Kate Spade or Dwell Studio haven't hired Sandy as a fabric consultant. Her taste and eye for dynamic fabric is incredible. Perhaps the best attribute of Elmwood Village Fabrics is affordability— the majority of the fabrics are priced at less that $16/yard.

Images: Troy Seidman

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