Green by Omission: YOLO Colorhouse Paint

Green by Omission: YOLO Colorhouse Paint

Jonathan B.
Jul 16, 2007

Store History

  • Founded by: Janie Young and Virginia Lowe
  • Headquarters: Portland

Unexpected, intelligent twists can make or break a design, or a green product. YOLO Colorhouse paint is water-based, Green Seal certified, and zero-VOC, which helps to make Yolo more environmentally friendly.

But beyond the beautiful branding, designed by Seattle outfit YAM Studio, the eco-conscious women behind Yolo Colorhouse designed a new way of choosing color that is, in itself, green.

We've all been stymied by tiny paint chips, which, even to a trained eye, seem simply deceitful: the color is never the same on the chip as it is in the can. Even professionals struggle.

Portland, Oregon-based artists, professional finishers, and Yolo co-founders Janie Young and Virginia Lowe noticed this problem in their own work and came up with an intelligent - and quietly green - solution: poster-size color swatches painted by hand with real paint, which save both paint and effort.

Swatches cost less than a quart of cheap paint, and you don't have to wash out a brush after you test a color on the wall. Watch the color change with the light, then proceed, assured that you have not wasted paint unnecessarily. Colors are inspired by nature: vibrant, yet restful, like Clay 07, the perfect coral.

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