Magic Beans: Modern Baby Furniture & Toys in Boston

Magic Beans: Modern Baby Furniture & Toys in Boston

Sarah Coffey
Oct 20, 2010
  • Location: multiple locations and online
  • Website:

Store History

  • Founded: 2004
  • Founded by: Eli and Sheri Gurock
  • Headquarters: Brookline, Massachusetts

Located in four places throughout the Boston area, Magic Beans is one of those well-stocked stores that aggregates most of the modern baby brands all in one place — cribs by Stokke and Ouef, diaper bags by SkipHop, and a huge selection of toys.

Husband and wife team Eli and Sheri Gurock founded Magic Beans six years ago, and their flagship store is in Brookline, with other shops in Cambridge, Hingham, and Wellesley. As parents, Eli and Sheri have tested a lot of the products personally, and the store reflects their own favorites.

They also post recommended Top Ten lists online. Their e-commerce site is bigger than the store, loaded with modern furniture, clothing, baby gear, and toys. Here are some of our picks:

  1. Dwell Sparrow Crib Set, $330
  2. Phil and Ted's Me Too Chair, $50
  3. Lacing Beads in a Box, $18
  4. Ouef NYC Classic Crib, $890
  5. SkipHop Duo Deluxe Bag, $54
  6. Luca Glider, $995
  7. Playmobile Pyramid, $104
  8. Aden and Anais Muslin Wraps, $45
  9. Stokke Keep Complete, $1,500
  10. Wishbone Bike, $230
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