modern digital canvas

modern digital canvas

Oct 11, 2006

The art you chose for your walls is highly personal and meaning-driven. Or is it?

Lots of people chose art for aesthetic reasons only, which is what came to mind when we read md-canvas's manifesto: "modern canvases that are design objects."

We've admired the ochre canvas that graces the walls of this NY stylist's loft featured in Elle Decor last year, but without knowing its provenance or story, our admiration stems mostly from the way its deep color and texture play off the white bricks and the pale green chair.

If you like the dramatic impact of a large, handpainted canvas like the ocre piece but can't afford an original, modern digital canvas is a good place to start. This large-scale canvas printing service sells an ever-changing gallery of original designs that were created with bold, budget decorating in mind.

m-dc prints come in three sizes, none of them small: medium ($179), large ($249), and jumbo ($349). Jumbo is a little shy of 5' by 4'.

Thanks to a digital thermal print process and the use of pigment-based inks and a sealant, the canvases have a texture that looks hand-applied, if not hand-painted (see closeup, above), and an archival finish. The "paintings" come stretched on 1" by 3/8" kiln-dried wooden bars, with all hanging hardware pre-installed. You can frame your m-d canvas if you like, but it's not necessary, as the print stretches around the frame and is neatly finished on all sides.

(A note for Bay Area readers: we really like the idea of hanging a canvas over the bed rather than art framed in glass and metal or heavy wood. Much safer in an earthquake.)

David Diskin, m-d canvas' founder and art director, spent some time living in the Hamptons and was inspired by the Minimalist and Abstract Expressionist traditions that rooted there in the 1950's, so most of the stock designs featured on the site are modern in one of those veins. Some of the best offerings are color fields à la Rothko, or photos of architectural details found around New York.

The selling point here is not so much the designs as the value proposition: big modern canvases at great prices. An m-d canvas will run you between $179 and $349.

(A sister company, Photo2canvas, uses the same process to create large, afffordable canvas prints of your art and photos.)

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