Janel Laban
Apr 7, 2006

Part humanitarian mission, part solid business plan, NOVICA is a site that sells home goods created by over 2000 artists and designers around the world for fair market value. Co-founded by an former United Nations officer, they boldly state, "We seek to create a home decor revolution".

The artist/designers display their work to the global audience of the internet, and set their own prices. NOVICA works as the connection between the consumer and the artist - the only intermediary, which improves the deal for all concerned.

It is possible to search the site in different ways, by type of item, region of origin, and favorites. Small biographies of the creators accompany many pieces.

Two favorites: Divine Serenity Wood Statuette by Nyoman Sudiana and
Teak Foldable Sundeck Bed by Nita Timorisna, both from Indonesia.

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