Reside South End: More Than Just Mid-C

Reside South End: More Than Just Mid-C

Tara Bellucci
Mar 15, 2012
  • Location: multiple locations
  • Specialty: Curated collections from across cultures and design styles
  • Price range: $$-$$$
  • Website:

Over the years, the original Reside in Cambridge has become a go-to shop for mid-century chic. When opening the second storefront 2011, it was an opportunity not only to expand the business, but also the scope to include a more eclectic, curated style.

Not just another sea of teak and vinyl, Reside South End stands out from the crop of furniture resale shops. Though built on Reside's strong mid-century aesthetic, the new space has a fresh playfulness in its mixing of design styles. That's partially due to Nicole Rueda-Watts, daughter of owner Pamela Watts, who is the presence in the South End location. Nicole, a jewelry designer, adds her own eclectic flair (and pieces!) to the inventory.

A lucite dining table surrounded by gothic Victorian chairs, a driftwood lamp in front of a cluster of distressed mirrors — it's the pairing of different things that make the glam vintage explorer feel of the shop so visually exciting. The vibe is welcoming, and the prices doesn't send you running, either. Though major upholstered pieces get well into 4 figures, charming 70s brass & glass side tables are $40 apiece.

Like the original shop, Reside South End offers consignment, restoration, upholstering, and sourcing services.

(Images: Tara Bellucci)

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