San Diego Store: Boomerang For Modern

San Diego Store: Boomerang For Modern

Gregory Han
Jun 27, 2008

We've noticed San Diego store Boomerang For Modern mentioned a few times by our readers as a favourite shopping destination, so we thought we'd get in touch with owner, David Skelley, for a store tour from afar (we'll be sure to drop by next time we're down in SD). He was kind enough to send us some snapshots of his swank 23 year old business...

We asked David what inspired him to open Boomerang For Modern, and he gave us an insightful background of his own view of modernist furnishings:

"Twenty three years ago I opened my business, Boomerang for Modern. I was introduced to 20th Century modern design in the late 70's and was hooked. The incredibly fertile post - war years were fascinating. Such world class designers such as the Eames', Florence Knoll, Isamu Noguchi, Eero Saarinen, Harry Bertoia and Greta Grossman just to mention a few, were experimenting with new materials and techniques developed during war time.

The talent and brilliance at that time was unparalleled. I believe there will never be such an era of world class design again. These fresh new designers and architects were creating ground breaking furniture; molded plywood that now could be formed into compound curves, as well as fiberglass and resistance-welded steel. These pieces were strong, light and beautiful in an architectural sense. They turned their back on phony applied decoration which would often disguise sloppy craftsmanship and was deemed dishonest design by the new breed.

This is not to say that the new designs were uncomfortable. There was a huge emphasis on ergonomics. Although these pieces were often thin of profile, they were wonderfully supportive rather than the old technique of overstuffing which would bunch and shift. They were also easy to clean as well as clean under because they were raised off the ground, further giving then visual lightness.

They work well in small rooms because they take up little visual space and fewer pieces are necessary in a room as the designs are very bold and sculptural. Keeping space around them is a plus. These pieces are just as valid today as they were 50 years ago because they work -and are fascinating just to look at. They can work with other "styles" if well chosen. One does not have to do an entire period room. The new, purpose-designed shop now has more space…on three floors! Boomerang offers personally selected vintage original and some authorized re-issues of quality, cutting edge mid-20th century seating, lighting art and accessories."

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