Store: FLOR Showroom

Store: FLOR Showroom

Gregory Han
Oct 31, 2008
  • Location: Santa Monica, CA
  • Website:

Yesterday we ventured west of the 405 (a real trek for us folks living over in the 323) to visit the FLOR Showroom, a one-stop decor idea playland for those of us who like to see, feel, and play around with ideas before purchasing. FLOR, for those who happen not to know about the ubiquitous modular flooring solution, are easy to install carpet tiles that come in a huge assortment of textures, designs and colours. Showroom manager Seza Ouzounian was kind enough to give us a detailed walk-thru of a somewhat hidden gem (busy street, construction) where all we wanted to do during our visit was touch every single one of the 300+ FLOR tiles displayed...

If you're easily overwhelmed by lots of choices, at first, the Santa Monica FLOR showroom might be too much. But after talking to Seza we immediately realized you're in very helpful hands as soon as you walk through their doors. What this showroom allows customers to do beyond seeing and feeling the FLOR tiles in person is to creatively layout combinations of tiles that might not have been considered without having all the options all right there in front of you. A huge inspiration board filled with magazine clippings and actual customers' before and afters fill the left side wall of the shop.

There are over 300+ FLOR tiles here in handy sizes to take and layout on a large center table. Seza mentioned that FLOR has a huge database of recommended colour combinations for those looking for design direction, but that some of the most fun designs are born out of just experimenting then and there with all the tiles. We couldn't agree more...having all those tiles in front of us was like being a kid in a candy store.

Alongside the huge selection of tiles were some new designs just released. Seza mentioned that in the near future, the showroom will begin offering "rugs of the month" available for direct purchase (the showroom has a sample stock of every tile, but does not offer direct sales yet; all purchases will be shipped directly to customers).

Large platform displays open up to reveal a treasure trove of samples.

A notable new offering are these line of FLOR pre-designed rugs with border cut tiles (we hope FLOR begins offering half-cut sizes in every one of their designs). This skull adorned design would have been our definite choice during our teen Iron Maiden/Metallica days.

Between the vast selection of FLOR tiles, the extremely friendly and helpful staff, and the opportunity to experiment and find inspiration, we believe you MUST drop by the FLOR showroom if you're in the 90401 zip code. We haven't had so much fun looking at flooring ever in our joke. And be sure to tell Seza that AT sent ya!

*We almost forgot to mention a big incentive! All purchases made at the showroom get a 10% discount from the price listed online or in the catalog.

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