Svpply: Shopping Curated by Crowds

Svpply: Shopping Curated by Crowds

Sarah Coffey
Jan 7, 2011

Store History

  • Founded: 2010
  • Founded by: Ben Pieratt, Zach Klein, and Eric Jacobsen
  • Headquarters: Somerville, Massachusetts

Re-launched last year (following a 2009 beta project), Svpply is a social shopping site where users can curate wish lists, follow one another, and become online tastemakers. Aside from the slightly annoying "v" in the name, there's a lot to love about this site.

Based out of Somerville, Massachusetts, Svpply is the brainchild of designer/developers Ben Pieratt (of The Egotist Network), Eric Jacobsen (of Fwis LLC), and Zach Klein (of

I tested the waters today, creating an account and sifting through products added by users around the world. The sign-up process is simple and intuitive, and it's a pleasure to stumble through user pages, looking for like-minded shoppers and discovering new stores along the way.

In addition to home goods, Svpply's main categories are apparel, accessories, shoes, tech, and media. You can search products by price and gender (a helpful feature for clothes hounds).

Compared to other social shopping sites like Polyvore and, Svpply seems to skew towards an edgier, more modern aesthetic.

Any first-hand reviews of Svpply? Share them in the comments below.

The Bike Shelf at Knife and Saw | US, $300
Moddea Calendreco at YLiving | US, $60
Bend Seating | US, $450
San Francisco Travel Poster by Heads of State | US, $30
Farmland Metal and Orange Plastic Crate at Etsy | US, SOLD
Acapulco Chair at Sant Design | London, price on request
Remix Napkin from Ferm Living | Denmark, €4.70
Avani Portable Fire Feature from Brasafire | US, $385
Hayman Mini from Urban Living | Sweden, 1 685 SEK
1940s Modern Michelin Man Glass Ceiling Lamp at Quintessentia | US, $400

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