The Goodhood & Goodhood Life Store

The Goodhood & Goodhood Life Store

Jason Loper
May 10, 2013
  • Location: London & online
  • Specialty: Modern design home goods
  • Price range: $$-$$$
  • Website:

Store History

  • Founded: 2007

The Goodhood Store has been selling clothing and accessories for men and women since '07 but this year saw the launch of their Life Store, stocked with fresh and funky goods to outfit the home. The folks behind The Goodhood Store set out to be the destination for design in London's East End. Luckily for those of us who don't get the UK often (or ... ever) they also have a great web shop. 

Name/Title: Jo Sindle/Co-founder

Launch date: The Goodhood Store opened in 2007, and the recent addition, The Goodhood Life Store, selling interior goods, opened in March this year.

Inspiration for  We travelled a lot in our old jobs and wanted to find all that we coveted from around the world - Japan, the US and everywhere else, under one roof in London, and specifically in Shoreditch where there were few stores at that time. We wanted it to be the destination store for London's East End.  

Merchandise  Everywhere and anywhere, from travels, books, markets... just wherever we see anything we like and want to share with our customers.

Best selling  Our own label, Goods by Goodhood.

Your favorite  The Gelchop Log stool.

Favorite store (other than your own): For Interiors and homeware I totally love Tortoise General Store on Abbot Kinney in Venice, LA. For clothing Beams Boy and Kapital in Tokyo are my absolute favourites. I wish they were all on my doorstep.

(Images: The Goodhood Store)

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