Voila!: Art for the Modern Eye

Voila!: Art for the Modern Eye

Marcia Prentice
May 26, 2011

Store History

  • Founded: 2006
  • Founded by: Katrien Van der Schueren
  • Headquarters: Los Angeles, California

Voila! is dark, moody, and full of fun curiosities. The store owner, Katrien Van der Schueren, wanted to create a store that was playful and didn't take itself too seriously. Katrien scopes the country for unusual creations, contemporary art, and quirky vintage pieces. The David Letter-Man art piece (image 9) is definitely one-of-a-kind and is a great example of what makes Voila! so unique.

Katrien first started her business in 2002 selling antique prints and vintage posters. Voila! offers custom in-house framing services to compliment the art.

Recently, Katrien collaborated with designer Jo Laurie to create Voici!, which is a line of handcrafted upholstery pieces and textiles. The pillows in the last photo in the gallery are all Voici! Even though some of the pillows may seem similar, after closer examination, you note the subtle details which make each pillow unique. Everywhere I look there is something that catches my attention and I'll have to visit the store a few more times to be able to take it all in. I look forward to my next visit to Voila!

Images: Juan Enriquez

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