Snowe Just Launched a Curated Marketplace for Products From Indie Brands, and We’re In Love

Despite being a relatively young brand, Snowe has amassed a large and loyal fan base—present company included! Apartment Therapy’s Founder & CEO Maxwell Ryan used Snowe products throughout his home after remodeling it last year, and pretty much every AT staffer has a favorite towel, robe, or dish set from Snowe. So, we were naturally pretty excited to hear that they’re launching something brand new: The Every Edit.

The Every Edit is a revolving selection of thoughtfully chosen goods from indie designers that Snowe knows and loves, many of which you might recognize from the dreamy photography around their site. It turns out Snowe was getting lots of inquiries about the accessories and decor they use to style their product photos, so they decided to create The Every Edit as a curated marketplace where shoppers can find a few of their favorite things.

Each collection in The Every Edit will revolve around a different theme, and their first is “The Great Outdoors”. You’ll find picnic accessories, soothing after-sun skin products, and even a chic deck of playing cards. Like all things Snowe, each item in The Every Edit lives up to their mantra of providing top-quality products for a well-considered life. They’ll be adding new themed collections in the coming months, so it’s a great space to keep in mind for thoughtful gifts for yourself or others. Here’s a quick look at the very first edition of The Every Edit.