Squidarella: The Umbrella That Changes Color

Squidarella: The Umbrella That Changes Color

Anne Reagan
Mar 2, 2010

Who wouldn't want this fabulous rainbow of color overhead while walking outside on a rainy day? If you live in the Northwest you probably have a large collection of umbrellas but I'll bet that you have nothing quite as cool as this.

The Squidarella from Urban Trim actually changes colors when it gets wet, creating a colorful canopy. The material is actually colored underneath and covered with a special ink designed by SquidLondon. When wet, the white ink "disappears" to display the colors underneath. When dry the color turns white again. To see this in action check out this video.

The Tate Modern in London and the Museum of Modern Art in New York have picked up this piece and MOMA is currently commissioning a custom umbrella featuring the New York City skyline. Look for that design later this year. This collapsible umbrella (with carrying case) is available for $38 on their website. What a great way to brighten your rainy day!

Image credit: Urban Trim

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