Store Opening: A Visit to H&M Home in Boston

updated Mar 11, 2020
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Post Image
(Image credit: Tara Bellucci)

I’m sure I wasn’t the only one who was super excited for the long-awaited online launch of H&M Home last year. The European brand has slowly been expanding their US stores to include home goods sections, and since Boston’s Newbury Street location reopened last month with H&M Home, I had to go check it out in person. Here are some pieces worth snagging from the collection:

With only four US stores currently carrying home goods (Boston, New Orleans, Georgetown, and New York’s 48th and 5th Ave location), it was a bit of a big deal to finally be able to touch and feel the merch. I was pleasantly surprised that the towels and linens felt plush for the price (I bought these for my bathroom and love them), and that most of the items, quality-wise, looked like they could be found down the street at Crate & Barrel or Room & Board. So if you’re questioning whether to pull the trigger with that online purchase, I’d say go for it.

While some of the stuff skews young and dorm-y, there are plenty of pieces that could work in an adult abode, like:

(Image credit: Tara Bellucci)

1. Graphic pillows & bright colors. All together, the lead photo looks kind of cartoony, but an individual pug pillow or bold tablecloth could be just what your space needs for a bit of oomph.

(Image credit: Tara Bellucci)

2. Modern metallics. The collection includes many metallic pieces and most of the vases, ceramics, candleholders, and trays come in the trifecta of silver, gold, and copper. So no matter which metal dominates your room, there’s an option for you.

(Image credit: Tara Bellucci)

3. Baskets and bins. When outfitting a home, storage accessories really add up. With canvas bins as low as $9.95 and woven baskets starting at $12.95, you can stash your stuff in something cute without breaking the bank.