Aiaiai is a new Danish company that makes originally designed earphones. We've already featured the Y-Com earphones. The new looks really good and has retro telephone-like swirls in the headphone cables.
The Swirl Headphones also use the Y-Com concept in their cable, which makes this pair a real combo. As for their value and quality, well for about $30 more, you can get yourself the entry model of the Shure noise-canceling earphones. They don't look as cool, but will sound better.
The Swirl Headphones from Aiaiai are available in black, green and orange from their online store for about $78.