I was raised in a household that was very energy efficient. We always had to turn the light off when leaving a room, shut down computers at night, and unplug devices when we were no longer using them &mash it's just how I was raised and how I continue to live my life.
There are plenty of people that were not raised like that (I'm living with one!). Sometimes people need an extra reminder to turn off devices when they are no longer in use.
The Switcle is supposed to help you do just that. The plug and the turn on/off switch are married into one space: the socket. You push in the button to turn it on, and push it back in to turn it off. When it's in the off position, it will not be using any energy, thus, lowering energy bills.
The only thing I'm not understanding about the Switcle is that you still have to remember to push the button on and off. So, it's not actually helping you to remember to do anything. Maybe the creators (Daun Yun & Junil Choi) figured if it's more interactive/fun to push the button then maybe you would remember?
It doesn't look like the Switcle is actually for sale anywhere, and we don't think it's going to reach the market either. It's a great thought, just needs to be developed a little more.
[via Yanko Design]