While blue skies are beautiful, we're almost looking forward to the rain—for good reason. Target announced that it is partnering with Hunter on a limited edition collection—just in time for April showers.
That's right, the 160-plus year old British heritage brand is creating a line of boots, coats, and yes, even some home goods for the bullseye, Target announced today.
The collection includes more than 300 items ranging in price from $5-$80, with most items under $30. It spans apparel and accessories for women, men, girls, boys and toddlers, as well as products for the home and outdoors – several of which are a first for Hunter, including hammocks, sunshades and coolers.
"From the very beginning, we worked with Hunter to develop a well-designed, affordable collection that's all about fun, optimism and accessible adventure for the entire family," Target's EVP and chief marketing officer Mark Tritton said. " The colorful, all-weather pieces found in this line are made for enjoying the outdoors – rain or shine – on any budget."
"Our partnership with Target provides a unique and very powerful opportunity for us to share the Hunter story and engage with a very broad audience in the U.S.," said Alasdhair Willis, creative director at Hunter. "We share a similar spirit and brand values. In particular, our appeal to the entire family, and a spirit of joy, optimism and daily adventure. The partnership celebrates this and our connection to festivals and the outdoors."
In fact, that festival spirit will be alive and well, as Target and Hunter are partnering to put on their own. The event is planned for late March in the Los Angeles area and will be open to the public, with family friendly activities and music performances. It will also be the first time guests can shop the collection before its April 14 launch in stores and online.