With the Gaines and GiftNow, Target Ups Their Holiday Game

published Oct 25, 2017
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(Image credit: Target)

A wise man once said, “the best way to spread christmas cheer is singing loud for all to hear.” We’ll here I am singing the praises of the new festive swag and time saving services you can find at Target this yuletide season.

(Image credit: Nora Taylor)

I went to Target’s Holiday kick off yesterday and it was delightful. There are lots of great gift options that run the gamut from office gift exchange to best gift for your best friend. Decor wise, they’ve moved away from the gold and white trend of the past few years and are offering up some super cozy and classic items in red, green and plaid. There were also some GREAT games to gift — rustic versions of classics like Monopoly , mind stimulating games for kids and grab for after dinner game time, like this Bob Ross masterpiece.

(Image credit: Nora Taylor)

The true superstar was the Hearth & Hand with Magnolia collection. They describe the collection as a “modern farmhouse aesthetic” but I was getting strong rustic-cabin-Christmas vibes. Green plaid was the name of the game with plaid pajamas , tablecloths and ribbon all available. A lot of the pieces are designed to work year round, like these stoneware pitchers that I will be being a million of.

They’ve also introduced a new, kind of incredible, service called GiftNow. You know those moments when you spot something that would be perfect for someone but it comes in a few colors or sizes and you’re not sure you can get the details right? GiftNow takes out the guesswork, so you can get the glory of giving the perfect gift without having to send an awkward, ‘hey what’s your size?’ text.

This service allows gift givers to click the GiftNow button on products on Target.com and send an e-gift box, which allows the recipient to accept the gift, change the color or size, or choose something entirely different, all before anything ships. Thousands of gifts are available through GiftNow, making it an easy choice, especially for last-minute shoppers.

It’s also perfect for last minute, long distance gift giving. We’re living in the future, ladies and gentlemen, and it’s fantastic.