Target Open House is Crapola

Target Open House is Crapola

Maxwell Ryan
May 18, 2005

Dept. of Poor Product. We are biased TOWARDS Target. We tend to LIKE Target. So, it is with heavy heart that we post the following after visiting the Prefabulous Open House yesterday (FYI the people working there were really nice :-)):

Impression going in: Boy, I like Target. They're going to impress me. This is going to be fun.

First inside impression: Ugh, this is really hokey.

Second inside impression: This stuff looks really really cheap. I would be embarrassed if I were these designers.

Third impression: The lighting collections are okay, I guess. They're simple, attractive and not too cheap looking. I like the kettles. Are they real or vintage props?

Four impression: This whole thing is an advertising trainwreck. In setting up these prefab "homes," they have really set up "stage sets" that give their wares the feeling of cheap props that are made only to "look" like the real thing from far away. The space does a huge disservice to the product without meaning to.

Lasting impression: With the exception of a FEW of Mizrahi's (contemporary) and Obrien's (modern) designs, the whole thing was forgettable and depressing. I hope that I never find myself buying any of it for my home. It has absolutely no soul. I need a drink. MGR

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