First, we get a cryptic PR card in the mail. Second, we see a large white tent going up on Grand Street. Third, we get an email from Target PR, helping us out after we post how stupid we are and how we don't get it. Finally we see the tents opening up this morning and get emails from friends, clueing us in.
Here's the scoop.
In conjunction with ICFF, Target is muscling in on the high end scene by doing what they do best, being the poor man's answer to high style.
Therefore, it's hawking its designer home products in five different stage sets that describe "five style preferences that dominate the home —Classic, Casual, Contemporary, Global and Modern." Are there only five? How comforting. We'll have to investigate and see which one we are.... MGR
A Target PREFABULOUS OPEN HOUSE:
The future of housing has arrived. Be among the first to experience five prefab dwellings, each with a fabulous style all of its own. Target has brought five complete prefab homes to downtown New York, and outfitted each with the latest and most stunning in design and home interiors. May 14th-17th. Grand St. btwn Sixth Ave. & Varick St. Sat., May 14th, 10 a.m.-4 p.m. Sun., May 15th-Tues., May 17th, 10 a.m.-8 p.m
•Five prefab dwellings erected in a SoHo parking lot! The installation was created by architect Christopher C. Deam in collaboration with Target
•Designer product from Isaac Mizrahi, Cynthia Rowley & Ilene Rosenzweig, Michael Graves, Rachel Ashwell, and Amy Coe
After researching how guests shop for their homes, Target identified five style preferences that dominate the home aisles—Classic, Casual, Contemporary, Global and Modern. All Target products fit within these design themes to make decorating your home easy, fun, and simple.