TerraCycle Wants to be The Google of Garbage

TerraCycle Wants to be The Google of Garbage

Trent Johnson
Jun 21, 2010

We've blogged about TerraCycle before but they're continuing to make headlines. If you're unfamiliar with TerraCycle, they donate cash to charities in exchange for your cigarette butts, razors, expired pills, plastic food wrappers, etc, find new uses for them, and sell those products for a profit. See how they're doing all this while turning an enormous profit, after the jump.

TerraCycle already has their trash collecting and recycling operations in six countries and plans to launch in 11 more. TerraCycle is currently a $40 million company but owner Tom Szaky hopes they can become the "Google of garbage", according to an article in the Telegraph.

TerraCycle already has over 200 products that carry the TerraCycle logo, including backpacks from Capri Sun juice pouches, kites made from biscuit packets, tables made from salvaged doors, or recycled plastic bins. Housed in a 25,000 sq. ft. building, employees work to design and think up ways to recycle the un-recyclable. Partners, includeding Kraft, support the program: it's free advertising for their products and it helps their packaging stay out of the trash. It's better for the planet and their customers.

Anyone can send in recyclables to TerraCycle though it's most effective to do so through the Brigade program which allows almost any school or non-profit to donate a certain type of container, for which TerraCycle will donate a corresponding amount to that organization. They even pay the shipping.

See the rest of the article at the Telegraph and read why TerraCycle is expanding faster in the UK than any other country.

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