The 2013 IKEA Catalog Goes Augmented Reality

The 2013 IKEA Catalog Goes Augmented Reality

Gregory Han
Jul 20, 2012

Just like everyone else, we're eagerly awaiting the arrival of the new IKEA catalog. But the upcoming 2013 version will offer a version 2.0 upgrade from a mere print experience to one with augmented reality embedded to interact with your tablet and smartphones using a new IKEA Catalog App!

Every year, the IKEA Catalog inspires people around the world to create homes they love. Now, IKEA is taking the inspiration one step further. This year, the IKEA Catalog is alive with smart ideas, fun stories and beautiful products. Download the IKEA Catalog App for your smartphone or tablet, and scan select pages to unlock films, interactive experiences, photo galleries and more home furnishing inspiration. With this year's IKEA Catalog, there are endless possibilities to make your life at home better.

What's not quite clear yet is if IKEA plans to replace the current IKEA Catalog app with a 2013 version, or if the current version will is already upgraded/ready for this generation IKEA catalog browsing experience. In either case, we're now even more excited about getting our hands on the 2013 edition!

(Images: IKEA)

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