The 2017 Colors of the Year, According to Paint Companies

The 2017 Colors of the Year, According to Paint Companies

Tara Bellucci
Aug 29, 2016
(Image credit: luminast/Shutterstock)

Today is a colorful day—three paint brands have announced their 2017 color of the year. Let's see what hues our future has in store.

(Image credit: Sherwin-Williams)

Sherwin-Williams—Poised Taupe

If you're tired of gray's near domination of neutrals for the past five years, then you'll be pleased to see that Sherwin-Williams has gone with a hue that mixes it up. "Poised Taupe celebrates everything people love about cool gray as a neutral, and also brings in the warmth of brown, taking a color to an entirely new level. Not cool or warm, nor gray or brown, Poised Taupe is a weathered, woodsy neutral bringing a sense of coziness and harmony that people are seeking," says Sue Wadden, director of color marketing.

Here are some top taupe rooms:

(Image credit: Hygge & West)

Poised Taupe also has an uncanny resemblance to Essie's Chinchilly, our go-to mani hue for the early part of the decade. What goes around, comes around.

Check out Color Search for these hues & more

(Image credit: Glidden)

Glidden—Byzantine Blue

Glidden is keeping it calm and cool for 2017 with Byzantine Blue—a serene gray violet blue. "It stretches the boundaries of purple to borrow all of best qualities of blue and gray, making it an appealing color choice for nearly any room," says Misty Yeomans, PPG color marketing manager, Glidden paint. Paired with dark neutrals, it feels more gray, and with whites, more blue-purple.

Check it out in some rooms:

(Image credit: Elle Decor España)

Byzantine Blue has the feel of a grown up Serenity, don't you think?

(Image credit: Olympic)


A soft violet, Cloudberry is the 2017 pick from Olympic. The hue is meant to create a space for solace from the bustle of the day to day grind. "Home décor trends for 2017 are reflecting society's urge to find a space apart from constant connectedness, and to create balance by establishing our homes as places to refresh," said Dee Schlotter, PPG senior color marketing manager, Olympic Paints & Stains brand. "Cloudberry conveys retreat from the pressures of daily life, encouraging meditation and mindfulness, inspiring more focus and less stress."

Here are some calming Cloudberry rooms:

(Image credit: Apartment Therapy )
(Image credit: Apartment Therapy )
(Image credit: Apartment Therapy )

(Image credit: Benjamin Moore)

Benjamin Moore—Shadow

From light to dark, Benjamin Moore's Shadow is a rich, royal amethyst that is a "master of ambiance," according to Ellen O'Neill, Benjamin Moore Creative Director. "It is a color that calls to mind a 'past', yet it can also make a contemporary, color-confident statement."

This isn't the first time the popular paint brand has gone with a color in the purple family; 2011's Vintage Wine was a lighter, redder version of the royal hue.

Check out some Shadow rooms:

(Image credit: Benjamin Moore)
(Image credit: Rue Magazine)

(Image credit: Dunn-Edwards)

Dunn-Edwards—Honey Glow

Super cheerful, Honey Glow is a warm, golden yellow with orange undertones. According to Dunn-Edwards, it "evokes feelings of curiosity and a natural marveling at the world around us. It represents global and cultural trends toward warmth, the exploration of new territories and celebrating life filled with color." They're also donating 10% of all sales of Honey Glow to HoneyLove, a non-profit that helps bees survive the threat of extinction. Now that's sweet.

Here are some Honey Glow rooms:

(Image credit: Apartment Therapy )
(Image credit: Apartment Therapy )
(Image credit: Apartment Therapy )

(Image credit: Cote Maison)


The warmer-hued metals have been all the rage lately, and copper is no exception. "Copper is such a dynamic color that it really gives both designers and DIYers such versatility, both when it comes to creating statement focal pieces in the home or interesting accent items for an office or shelf space. The possibilities really are endless," said Rachel Skafidas, Color Marketing & Design Expert for Sherwin-Williams Diversified Brands Division.

Here are some rooms where copper shines:

(Image credit: Ejerkamp)
(Image credit: Design Stuff)
(Image credit: Nordic Design)

(Image credit: Valspar)

Valspar—Crushed Oregano

Valspar went with a botanical yellow-green as part of their 12-color palette that brings another layer of nature indoors. We've been lowkey obsessed with decorating with plants for the past few years, and this leafy hue confirms that they're not going anywhere.

Check out some verdant Crushed Oregano rooms:

(Image credit: Valspar)

Farrow & Ball—Peignoir

This dusty pink is one of Farrow & Ball's nine new colors, and we're really digging it. We've seen a trend of blush as the it neutral, and there's no signs of that stopping anytime soon. This muted shade definitely "has the ability to feel traditional and modern at the same time."

Here are some chic Peignoir rooms:

(Image credit: Valspar)
(Image credit: The Design Chaser)

(Image credit: Behr)


Travel-ready Wanderlust is part of Behr's 20-hue trend report for 2017. The colors are divided into three palettes—Comfortable, Composed, and Confident. We chose Wanderlust from the Composed palette because it recalls far-off destinations as well as deep and calming waters, and we want to drink it all in.

Check out some Wanderlust rooms:

(Image credit: Erin Williamson Design)

(Image credit: HGTV Home)

HGTV Home by Sherwin-Williams—Useful Gray

Not quite gray and not quite taupe, this neutral plays to both sides. It's almost a clay hue, and that makes it a perfect fit in HGTV Home by Sherwin-Williams' 20-color collection, Natural Wonder, which is full of shades you'll see right outside your window that you'll want to bring inside.

Check out some Useful Gray rooms:

(Image credit: Emily Wallace via HGTV)
(Image credit: Rum Hemma)

Which of these colors of the year are you liking the most? Tell us in the comments.

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