The Effect Of Social Media On Holiday Shopping

The Effect Of Social Media On Holiday Shopping

Sarah Rae Smith
Nov 2, 2010

Social networking can provide a new sense of guilt. Catching a brief glimpse into your friends' and contacts' daily ongoings means you also know the pace at which they work. For instance, I learned yesterday that 7 of my friends are 100% done with their Christmas shopping and crafting! Done! Finished! Gah! I'm already behind and it's only 24 hours after Halloween!

Aside from my Facebook and Twitter friends informing me of their holiday shopping completion, there's also a plus side. While out in the world of retail yesterday, I remembered that a friend had mentioned several days ago that she was looking for a specific toy that appeared to be sold out at every store she went to.

I happened upon the toy in question and was able to send her a text and Facebook her right away to let her know they were there. I ended up having the toys held for her at customer service so she could make the drive out later on that night.

Without the ability to "write on my friend's walls" and let them know what's up in the world around us, she would still be on the long hunt for a well sought after item.

How has social media changed your world and views on shopping? Is it reassuring that most the people work like you do or do you already have friends who are finished and bragging about it Sound off with your thoughts in the comments below!

(Image: Flick member billaday licensed for use by Creative Commons and Sarah Rae Trover)

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