The Future of Target Stores Looks Like This One in Downtown Minneapolis
Have you noticed local Targets undergoing renovations recently? The retailer is in the midst of redesigning a number of its existing stores, and if yours has yet to be refreshed, here’s a look at what’s on the horizon.
“By the end of 2019, more than one-third of our stores will be reimagined—part of our $7+ billion investment to become an even better, more modern Target,” the company writes on their blog.
Here’s a look inside the Minneapolis store and what could be coming to a Target near you:
The grocery section was moved to the front of the store, “so time-strapped guests can quickly check off their grocery lists.”
The overall look was modernized by adding concrete floors, wood-plank walls, LED lighting and elevated product displays.
Departments are now set up like specialty shops within the store; the beauty section now looks more like a Sephora, and the home section has more lifestyle setups, “so guests can imagine what they’ll look like in their own homes.”
Expect to see more local products. In Minneapolis, the “Made in MN” section features products from local businesses and makers, including Sota clothing, Mill City Fineries and Peace Coffee.
Speaking of local, the store tapped local artist Katie Kirk of Eight Hour Day to create a custom mural that “showcases historic moments and icons from Minneapolis—including landmarks like the Gold Medal Flour building and a nod to the Dayton family, who founded Target’s predecessor, The Dayton Company.”
The Target shopper is top of mind when it came to the redesign. “We’re always thinking about the different ways a guest might want to shop on any given day,” Joe Perdew, vice president of Store Design said. “Sometimes, they only have 10 minutes and want to grab an order quickly using Order Pickup. Other times, they have 45 minutes—time to grab a coffee at Starbucks and browse the aisles. And sometimes, they want to shop online from the comfort of their couch. Our goal is to make it a great Target experience no matter which way they choose to shop.”
Have you seen a redesigned Target in person? What do you think? Tell us in the comments!