Target’s New Collab with Dwell Is Super Modern & Minimal
Target’s latest collaboration looks like it’s straight from a magazine—because it is. Modern by Dwell Magazine is a 120-piece collection, launching late December.
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This collection is more minimal and modern than Target’s usual partnerships; they conducted a survey where more than half of respondents expressed a strong interest in integrating modern design into their homes, according to Co.Design.
Plus, everything is under $400:
Candle holders for $17, terra-cotta planters for $20, prismatic throws for $40, a height-adjustable stool for $75, an upholstered pouf for $80, an LED pendant light for $100, a hand-tufted wool rug for $190, a minimalist bookshelf for $250, a lounge chair for $250, and an outdoor sofa for $400.
In August, Dwell redesigned their website as a social network for design lovers, and they see this as part of their overall evolution. “It’s a natural next step for Dwell, as we move from media company to a design and technology brand that is connecting the modern world,” Dwell president and CEO Michela O’Connor Abrams told Co.Design.
Modern by Dwell Magazine debuts in Target stores and online December 27.