Alongside the Apple TV announcement we were personally anticipating with great hopes for, Steve Jobs also unveiled a revamped iPod lineup with many notable features specific to user preferences. For the smallest in form factor, the updated clip-style iPod Shuffle is just $49 for 2 GB storage and 15 hours of music and available in 5 colours, a suitable travel companion thanks to size and price.
Where it gets more interesting is with the unveiling of the iPod nano, which has been miniaturized by 46% and weighing 42% lighter than the previous model. With volume buttons, Nike+, an integrated pedometer, up to 24 hours of audio, and multi-touch iOS-like user interface, the iPod Nano is the runner's dream machine (and likely the model we'll be migrating over to). $149 for 8 GB, $179 for 16 GB.
The slimmed down iPod Touch falls closer in line with its big brother, the iPhone 4, now with a super crisp Retina display, a front facing camera with integrated FaceTime capability, rear-facing camera with HD video recording and iMovie, gyroscope inside, and powered by an A4 chip. It's basically the iPhone without the contract and voice in many ways. 8 GB $229, 32 GB $299, 64 GB $399
With all three iPod players updated, Apple also saw it fit to integrate new features (or bloat, depending upon your point of view) into their iTunes 10 player. Jobs proudly revealed a new iTunes 10 application icon, followed by the announcement Apple is entering the realm of social networking with a new feature called Ping.
Described as "Facebook and Twitter meet iTunes", the feature lets users follow other users, share posts/comments, rate, preview and purchase music (via iTunes, of course!). Ping seems less a threat to Twitter or Facebook and more an affront to the existence of music-centric Myspace and we're not sure if we care enough to share/comment when we can already do all this via existing social networks without being tethered to iTunes. But we'll definitely give it a try. Download iTunes 10 here.