The Perfect Pinterest Photo

The Perfect Pinterest Photo

Elizabeth Licata
Jun 6, 2013

Pinterest has taken over so many aspects of our lives. People are even reporting cases of "Pinterest stress" when they worry their lives aren't up to snuff on the mood board site. Not only must we pickle, cross-stitch, and put birds on stuff, we also have to photograph and share. But what makes a good Pinterest photo? Science has figured it out. (That's it above.)

According to analytics specialists, Curalate—which spent a year going through Pinterest's photos and analyzing the way those photos were shared, linked, and commented on—the above photo of Paula Deen's "Aunt Peggy's Cucumber, Onion, And Tomato Salad" is the most Pinteresty of all the photos on Pinterest. It's been repinned 307,000 times, liked 8,000 times, and has 300 comments.

“In other words, that image killed it,” said Curalate CEO Apu Gupta in an interview with Wired.

According to Gupta, this picture represents the sort of thing that does well on Pinterest for several reasons. First, there are no faces in it; images without faces are repinned 23 percent more often than images showing people. Second, there is not a lot of background; images with a background that takes up more than 40 percent of the picture space are less likely to be shared than ones where the object dominates the picture.

"Gupta encourages clients to use a background that provides a compelling context in minimal space — like Deen’s picnic table above," Wired's Ryan Tate said.

Other aspects that make this photo the Platonic Form of Pinterest photo include its portrait style orientation, use of several notable colors, lots of red, and mid-range brightness and color saturation.

For more keys to ultimate Pinterest domination, read more at Wired.

(Image via Paula Deen)

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