The Pink & Blue Project by JeongMee Yoon

The Pink & Blue Project by JeongMee Yoon

Sarah Han
Dec 19, 2008

We recall going through a brief pink phase as a kid, but we couldn't say we were as fanatical about the color as the girls who are documented in JeongMee Yoon's "The Pink & Blue Project." The Korean artist's ongoing photographic series explores the links between cultural preferences, gender socialization, and identity through the bedrooms and belongings of various little boys and girls.

The "Pink & Blue Project" overwhelmingly reminds us of how socially ingrained the two colors are with set genders. Looking at Yoon's photos makes us want to send something blue to our friend and family's little daughters and something pink to their sons. But whether or not Yoon's project evokes such feelings in you, if nothing else, the photographs are so well staged and color coordinated that they are mesmerizing to the eyes.

Find out more about JeongMee Yoon here.

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