The Senate Just Turned Down the Volume on Your TV
Finally, something everyone in politics can agree on: Those extra-loud commercial breaks are freakin’ annoying! The After countless complaints to the Federal Communications Commission, the United States Senate recently passed a bill that would turn down the volume on loud commercials. The House of Representatives has already passed similar legislation. So when will you
hear the difference? Read on to find out.
You know all those little do-hickeys that attach to your TV and vow to quite those super-loud commercial breaks? Well eventually, you won’t need them.
The Commercial Advertisement Loudness Mitigation Act (CALM Act) has been passed separately through both the House of Representatives and, more recently on September 29th, the Senate.
So what exactly does it do? The CALM Act requires that the FCC begin to regulate the volume at which networks and syndicates broadcast their commercials. Specifically, that commercials aren’t broadcast at louder volumes than the program they interrupt.
Although it will be quite a while before any of us hear a difference. When Congress returns to Washington after the November 2nd election, they’ll have to work out minor differences in the two versions passed by each chamber before they send it to the President for his signature.
But wait, there’s more: Once it’s made law, the FCC has a year to adopt the recommendations, then another year until they’re forced to enforce them.
Le sigh. If you need us, we’ll be stocking up on earplugs until November 2012.
(Top image: SkyFirePDL via Senatus)