I get press releases on a near daily basis that go something like this... "check out our innovative new start-up." The services range from the ordinary (housekeeping, art curating, personal shopping, flower delivery) to the less than ordinary— a service that provides you with a personal valet to park and retrieve you car for you as needed, and the now infamous "Yo" app.
While I am well aware that living in a city known for its techie fever means I'm probably exposed to more of this than most, I have to admit, it gets a bit overwhelming. While there are definitely a few "startup" services that I have come to love (Open Table, Bloom That and Lyft to name a few), I've started to wonder... at what point are we getting ahead of ourselves?
As a good friend recently pointed out, "start-up" is just a trendy word for a new business and when you look at it through that lens, do we really need a business to address every one of life's little inconveniences? Or should we, I don't know, suck it up, put on some pants and go to the store ourselves once in a while?
What "start-ups" do you love and what do you think crosses the line into the unnecessary or just plain ridiculous? Leave your response in the comments below.