This 2018 Color of the Year Is the Neutral That Never Really Left

published Aug 29, 2017
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Every neutral shade seems to have its moment in the spotlight, but gray and beige are often constants. A blend of the two—greige, a warmer take on the often cool toned gray—had a huge moment in the earlier decade of this century, and hasn’t really ever left. Dutch Boy announced their 2018 Color of the Year today, and the new neutral isn’t really new at all.

(Image credit: Courtesy Dutch Boy)
(Image credit: Courtesy Dutch Boy)

Paint brand Dutch Boy has chosen Sandstone Tint (441-2DB) as their 2018 Color of the Year, calling it “a hue that nods to the simplicity of the past, while also making a modern, color-confident statement that looks to the future.”

When it seems that trends keep cycling through at a breakneck pace, there’s something to be said for keeping it simple. The hue “captures the essence of our ever-evolving world,” said Rachel Skafidas, Color and Design Manager, Dutch Boy Paints. “It’s adaptability is another reason we love it so much: it can serve as a blank canvas for bold or neutral color pairings and everything in between. At Dutch Boy Paints, we want to offer our consumers versatile paint colors that can easily be incorporated into their homes, no matter their personality or desired design aesthetic.”

Sandstone Tint continues to chip away at cool gray’s near domination of neutrals, something we noted last year when Sherwin-Williams chose the deeper greige hue Poised Taupe as their 2017 Color of the Year.

Sandstone Tint is part of Dutch Boy’s “Quest” trend palette, a mix of earth tones and blues that “are as classic as they are sophisticated.” Other palettes include some bolder and brighter hues, but are all balanced with some go with everything shades.

Check out the brand’s 2018 color forecasts below:

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If you missed our earlier 2018 color coverage, you can catch up here and here.