We're all going to die. Are you making the most of your time here? 28 is a clock that counts down how many days you have left.
We live roughly 28,000 days in a lifetime. If you're 25, you've got 19,000 left; 45, 12,000. For better or worse, 28 is a wooden LED desk clock that wants to keep that info top of mind, so you can go achieve your dreams.
If that's the sort of thing that motivates you, you can fund 28 on Indiegogo.