Honest show of hands, how many of you have made trips to IKEA not so much for any decor or furniture items, but for the meatballs or to stock up on lingonberry drink? Well, discount German supermarket chain, Lidl, is betting on the idea that Americans enjoy grocery shopping where we buy our decor.
In fact, the retailer—which is being touted by many as Kroger-meets-Trader-Joes and currently only has stores in North Carolina, South Carolina, and Virginia—is introducing a collection of nearly twenty furniture and decor items to its US stores. According to The Street, the first wave became available this week, with a second wave hitting stores on November 6.
The limited edition items are minimal in design and some are even reminiscent of IKEA pieces (think sheepskin rugs and stools and simple dressers with clean lines). A couple pieces, however—like Lidl's shelving unit and a small metal side table—offer a more industrial vibe than we typically see at IKEA. Most pieces will range from $3.99 to $24.99 with the most expensive piece in the collection (the dresser) topping out at $69.99.
So what exactly is Lidl? For those of us who don't yet have a store nearby, the retailer is a easy-to-shop supermarket where "[customers] will experience less complexity, lower prices, better choices and greater confidence," Brendan Proctor, president and CEO of Lidl US told Business Insider. (Our sister site Kitchn is on with the intel on what you should by there, grocery wise).
Lidl opened its first US store in Hampton, Virginia this summer. Other locations have quickly followed in the state, as well as additional stores in North and South Carolina. It's predicted that the chain will open another eighty locations within the year, followed by expansion to states like Ohio and Texas. West Coast and Northeast, do not fret—you too should eventually get your chance at the retailer's goods and decor as Lidl is looking to reach a total of about 600 U.S. stores by 2022, according to Business Insider.
Do you live near a Lidl? Have you seen the decor?