While you can buy practically anything online, more than half of shoppers still like to do some of their research in-store. And it makes sense with big purchases like furniture, where you want to sit on it and do some comparison before you spend. A Brazilian retailer is making it easy to bridge the gap between online and off—with a physical Pin It button.
Brazilian furniture retailer Tok&Stok partnered with Pinterest to create an actual Pin It button that's attached to hundreds of items in their stores. The buttons are connected to people's Pinterest accounts via an app called Pinlist, so you can browse, sit, and save to your boards, all at the same time.
The buttons use short-range Bluetooth (to ensure the Pin always goes to the right account)— and they work even if your phone is on standby.
Check out a video of the button in action:
- Retailer Tok&Stok Brings a Physical Pinterest Button Into Its Stores | Creativity Online