The Best Twitter Reactions To Tide’s Fake Super Bowl Ads

updated May 3, 2019
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(Image credit: Procter & Gamble)

One company really cleaned up during the Super Bowl last night. Tide ran a bunch of ads that seemed like they’d be for Chrysler or Mr. Clean or Budweiser, but then Stranger Things star David Harbour showed up to let everyone know it was actually for detergent.

Everyone’s favorite Hawkins police chief serves, as AdWeek notes, “as an omniscient narrator of sorts, asking Super Bowl viewers to question every ad they see—because if you’re seeing clean clothes, you could be watching a Tide ad.”

(Image credit: Procter & Gamble)

And there were quite a few of them—eleven to be exact (the irony is not lost on us). The Tide takeover resulted in some pretty hilarious responses on Twitter. Like what if Stranger Things is just multi-season commercial?

Winona wondering now whether Stranger Things is a Tide ad like

— Allahpundit (@allahpundit) February 5, 2018

Or if it’s bigger than that:

I’m so scared that my life is secretly a Tide ad

— Eileen Mary O’Connell (@i_Lean) February 5, 2018

Even some of the spoofed brands had fun with it:

@MrClean Just dancing. And cleaning. Cleanin’ and dancin’ and dancin’ and cleanin’. #TideAd #SBLII

— Tide (@tide) February 5, 2018

We had a lot of feelings about this, too:

tfw your boyfriend and your dad film a @Tide commercial together.

— YouTube (@YouTube) February 5, 2018

Tide even had something to say about that blackout:

Clean clothes are still clean in the dark. If it’s clean, it’s a #TideAd #SB52 #SBLII #blackout

— Tide (@tide) February 5, 2018

They were so good, we almost forgot about the Tide Pod challenge—almost:

If Tide keeps these awesome commercials up, I may have to break down and try those cool candies they sell. #TideAd #SuperBowl

— Lucas Croft (@TKfromAntioch) February 5, 2018

And then this guy reached prank level: epic.

.@Tide my brother-in-law got the family good. Everything is a Tide Ad. #TideAd #SBLII #SB52

— Edmund Lewis (@EddyLewisComedy) February 5, 2018