A $300 Toaster (Yes, Toaster) Has Gone Viral on TikTok

published Oct 3, 2020
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In June 2020, Lil Yachty posted a video to his TikTok feed showing off his brand new toaster. In the upload, succinctly captioned “LOOK AT MY TOASTER,” the rapper gave us a look at his high-tech toasting device with an endearing video on the app.

“Just want to show you guys some excellence,” Lil Yachty prefaced his presentation. “My toaster is actually touch screen and lets you pick how you want your toast to come out. It has bagels, waffles, Pop Tarts—excuse my nails! I need to get them done. But I just wanted you guys to see the awesome toaster.”

The toaster Lil Yachty fawned over is the Revolution Cooking R180 High-Speed 2-Slice Stainless Steel Smart Toaster. The name may make this thing sound more like a race car than a toaster, but that’s the whole point.

With a $300 price tag, the fancy toaster operates via touch screen, on which you can choose the food item that you’re toasting and, similar to a conventional toaster, the level of toast you’re going for on a one to seven scale.

But unlike a regular toaster, the Smart Toaster employs “InstaGlo Technology” which supposedly “heats up and toasts in a fraction of the time of conventional toasters,” as the Amazon listing reads. It also comes preprogramed with “toasting algorithms” that “brown evenly and lock in the flavor of breads, waffles, and more.”

Though the toaster went viral thanks to Lil Yachty, it’s received mixed reviews from Amazon customers. Some love it, some say it’s kind of like a pig in lipstick—a regular toaster with a fancy touch screen. “Super dissatisfied for the cost paid,” one person wrote whereas another commented, “the products we toast in it actually taste much better than with traditional toasting.”

One Domino writer was inspired to buy it, and explains why: “It seems silly, but it has really brought us joy during quarantine—and upped our carb intake by at least 120 percent. The only thing it doesn’t do is your taxes, but we’ll somehow suffer though.”