Toys "R" Us Plans to Make Stores More Fun for Kids

Toys "R" Us has seen tough competition from online shopping. CEO Antonio Urcelay wants to make the stores more inviting and engaging for children. This year, the retailer will open its first prototype location with a play area. "We have to reinforce that we are a specialist,” Urcelay says.

• Run on Fun: Toys "R" Us Playing Customer Experience to Win Against Walmart, Amazon | Forbes