Valspar’s New Multi-Sensory Experience Lets You Listen to Their 2021 Colors of the Year
Now hear this: Valspar has a new campaign that allows you to listen (yes, listen!) to colors. The paint and coatings brand partnered with author, sound therapist, and meditation teacher Sara Auster for “The Sound of Color,” a tranquil new multi-sensory experience that allows you to listen to the brand’s 2021 Colors of the Year. Together, Valspar and Auster created a collection of visuals, unique sounds, and a one-of-a-kind color meditation experience for the shades.
Valspar announced twelve hues as their 2021 Colors of the Year last September: Blissful Blue, a serene blue that evokes the calm of early mornings and new beginnings; Arizona Dust, a vibrant peach that evokes courage; and Granite Dust, a secure gray-green that evokes strength and security, are among the calming shades represented. With our homes becoming our offices, classrooms, and everything in between last year due to the ongoing coronavirus pandemic, color, sight, and sound have become more critical than ever.
All twelve sounds can be heard on Valspar’s YouTube. For Blissful Blue, Auster guides a meditation of calm and serenity rooted in visions of a tranquil, blue ocean, as soothing visuals accompany the music and narration. For Arizona Dust, on the other hand, Auster takes listeners to a vast landscape and evokes feelings of vibrant warmth.
Click here to access Valspar’s full “Sound of Color” playlist—and let Auster’s guided meditations carry you away.
“This was a revolutionary idea for Valspar—taking the signature colors the brand is known for and creating a multi-sensory experience that goes much deeper than colors on a paint swatch,” Sue Kim, color marketing manager at Valspar, said of the new experience. “We are very pleased with how this project turned out and think our customers will really enjoy interacting with our 2021 Colors of the Year on a whole new level.”
“Collaborating to bring these color meditations to life for each of the 2021 Colors of the Year was a truly unique experience,” Auster added. “I hope these moments of pause we have created help consumers connect to comfort and wellbeing.”