Vibrant Electrolux Go Colour! Appliances Say "No!" to White and Silver

Vibrant Electrolux Go Colour! Appliances Say "No!" to White and Silver

Gregory Han
Oct 16, 2012

Here in the US, stainless steel has become synonymous with "professional" grade kitchen appliances and other plug-in electrics. But in Europe, where color...or rather "colour" more culturally accepted, brands like Electrolux can stretch their creative wings and include vibrant splashes of yellows, reds, and even purple with aplomb, as is the case with Electrolux's Go Colour!. The line includes a svelte blender, sunshine hued toaster, the red-hot duo of kettle and coffeemaker, and a regal purple pair of hand mixer and mixing wand...

Emily Blunt look-alikes all agree, these are really fun looking kitchen appliances.
"Colors bring their own energy, affect the way we feel and personalize our homes," says Pia Ringholm, Color, Material, Graphics Lead Designer for Electrolux, "They are a modern, fun way to express your style and personality," Ringholm adds. "They also make you think of fruits and berries when preparing breakfast foods and smoothies, for example."

We're hoping to see some of these more vibrant kitchen appliances eventually make their way to US shores, as these are currently for the European market only. Because like the smartphone market where Apple and Android handsets generally stick with silver, white and black, it's good to see a wider spectrum of options to match style and mood.

More about the Electrolux Go Colour! Appliance line here.

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