Last week, the internet got inflated over a mystery eBay listing for a bag of Williamsburg air. After the bidding reached $20,000, eBay took it down, and Dan Ozzi, an editor of Vice blog Noisey, revealed he was the man behind the air.
Ozzi's blog post about the air explains: "Since my salary as a brandegizing synergist at a boutique marketing firm barely covers the maintenance fees at my loft as is, I decided to sell a few items on eBay," when he had the idea to sell air (either in the original Ziploc or in "a mason jar from one of our many, many mason jar specialty shops") from "the trendiest zip code on the planet."
Bidding started at $39.99 and escalated to over $20,000, people began to take notice. eBay pulled the listing, saying it violates their "virtual items" ban.
If you're in the mood for a laugh/headshake/eyeroll, read up: