VUDU Streaming Service Gets Purchased by Walmart

VUDU Streaming Service Gets Purchased by Walmart

Anthony Nguyen
Feb 23, 2010

Another day, another acquisition. This time around, we have retail giant Walmart buying out Vudu, the streaming movie box we featured way back in 2007. We haven't heard much from the bunch, aside from a few new updated internet apps for HDTVs, but this should definitely put Walmart in a good position if they're to keep up with today's strong push towards digital streaming services.

According to the press release, Walmart plans to use VUDU to deliver content directly to broadband HDTVs and Blu-ray players, giving customers instant access to thousands of movies and TV shows directly through the television. Via the VUDU service, customers can can rent or purchase movies, typically in high-definition, without needing a connected computer or cable/satellite service. New movies and features will be added continually, enabling customers to enjoy a product that continues to become more robust long after they have left the store.

New shiny tech pairing up with a prominent retail provider with proven experience in large-scale scalability? The home entertainment landscape is looking mighty interesting these days, folks. Details are sparse, but we're sure Redbox and Netflix will need to up their game if they're willing to compete, especially now with the big dogs in the race towards the ultimate digital convenience package.

[Via Engadget]

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